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Eau Ecarlate picks up Croc'Odo, Iba, Zensect and Dr. Optic brands.
July 18, 2012
By: TOM BRANNA
Editor
L’Oréal has sold off the home care business of the Cadum Group to Eau Ecarlate SAS, which is part of Spotless Group. L’Oréal has sold of the home care business from the Cadum Group to Eau Ecarlate SAS. The business, which includes the brands Croc’Odor (odor neutralizers), Iba (air-fresheners), Zensect (moth-repellents) and Dr. Optic (optical lens cleaners), achieved a turnover of 17 million euros in 2011, two thirds of which in France. L’Oréal acquired French soap com...
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